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The Seattle Public Utilities (SPU) and Department of Planning and Development (DPD) are reportedly working together to increase recycling and salvage rates in the hopes of achieving Seattle’s landfill diversion goals — to divert 70%of construction and demolition waste from landfills by 2020. seattle.jpgBecause certain materials are easy to either salvage or recycle, Seattle is banning asphalt paving, brick, concrete, metal, cardboard, and new gypsum scrap from being sent to a landfill for disposal within the City of Seattle. SPU has set up a facility certification program identifying qualified receiving and recycling facilities for recovering targeted construction materials for recycling and subsequent use.

Starting July 1, 2014, for all construction projects with a work area greater than 750 square feet a Waste Diversion Report with be required as part of the building permit application, and for demolition projects and construction and alteration projects that include demolition, where the area of work is greater than 750 square feet, a Deconstruction and Salvage Assessment will also be required. The DPD reminds everyone that these requirements have been in effect since the 2012 Seattle Building Code was adopted in late December 2013.

DPD’s website confirms that if a Waste Diversion Plan & Deconstruction & Salvage Assessment is not included with the application for a building permit, the completed form can be emailed to DPD at any time during the review process. For technical questions about the Deconstruction Salvage Assessment and/or the Waste Diversion Plan, you can email the SPU.

Additional Source: New Requirements for Construction and Demolition Waste; Recycling Required for Construction and Demolition Projects

Photo: Bala Sivakumar, Seattle Summers, Taken Aug. 14, 2010 – Creative Commons

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UPDATE:  The Sacramento Bee, Marcos Breton: Selling a new image of Sacramento (Oct. 17, 2015)

UPDATE: Sacramento Business Journal, CEO-led economic development group searches for leader (Jul. 23, 2014)

The Sacramento Business Journal recently reported that Up to 40 CEOs back new business recruitment effort for the capital region. Sacramento.jpgThe recently formed Greater Sacramento Area Economic Council reportedly “will be modeled after an economic development group in Phoenix that has made several trips to Sacramento to talk to various stakeholder groups.” The new council is expected to attend national and international business recruitment events to sell Sacramento along and to utilize other methods of actively recruiting Sacramento business.

What would it take for you to join us here in the capital region?

Additional Source: The Sacramento Bee, CEO group plans Sacramento economic development push (Jun. 24, 2014)

Photo: Bev Sykes, State Capitol, Sacramento (Dec. 11, 2003) – Creative Commons

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Today, Pillsbury attorney Raymond Sweigart published his advisory English Law: When Contractual Limitations on Damages Can Backfire. The Advisory discusses AB v. CD [2014] EWCA Civ 229, in which the Court of Appeal for England and Wales addressed an issue with surprisingly little precedent. It held that a claimant seeking an injunction to prevent an alleged wrongful termination of a contract was entitled to argue that damages could not be an adequate remedy because recoverable damages were limited or excluded under the contract.

If you have any questions about the content of this blog, please contact the Pillsbury attorney with whom you regularly work or Raymond Sweigart, the author of this blog.

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On May 24, 2011, the Virginia Soil and Water Conservation Board adopted final stormwater management regulations (Virginia Stormwater Management Program (VSMP) Permit Regulation). The date for statewide local government implementation of stormwater management programs is July 1, 2014.

As required by of the Code of Virginia, local governments will become the VSMP authorities, except that the Virginia Department of Environmental Quality (DEQ) will maintain oversight of local programs to ensure compliance with all applicable state regulations. While the local jurisdiction will administer the VSMP, developers/contractors will continue to obtain VSMP General Permit for Discharges of Stormwater from Construction Activities (VSMP Permits) coverage from the state by filing a registration statement online using the state’s ePermitting system; the VSMP Permit will continue to be the vehicle for monitoring compliance with the Virginia Stormwater Management Act.

Importantly, the new regulations include a grandfathering provision, which contemplates that state regulations and local ordinance allow for projects to proceed through construction under the old technical criteria for stormwater management if one of several circumstances applies:

  • Projects for which plan approval status has been received by July 1, 2012 or before, but for which no VSMP permit is obtained before July 1, 2014 — (A) Documentation may take the form of a locality approved plan, plat, zoning approval, or other approved document determined permissible under the localities ordinance; (B) Any modification to said locality-approved document may call into question the eligibility of the project to be grandfathered; and (C) Construction must be complete by June 30, 2019.
  • Projects with government bonds or public debt financing before July 1, 2012.
  • Projects that obtain2009 VSMP permit coverage before July 1, 2014 have two 5-year permit cycles (until June 30, 2024) to be completed, if permit coverage is maintained.

If a project does not qualify under the grandfathering clause, the project will required to meet the new regulations regardless of the stormwater management practices shown on the approved plan.

Additional Sources: July 1, 2014: Stormwater Regulations; Virginia Department to Environmental Quality; Virginia Stormwater Management Program (VSMP) Frequently Asked Questions (FAQ)

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Today, Pillsbury attorneys Eric Save, Michael Hindus and John McNeece published their advisory Proposed Implementing Legislation for the Mexican Energy Reform Will Create an Open, Competitive Electrical Power Industry. The Advisory notes that the Mexican Congress is debating a historic package of legislation to restructure the nation’s electrical power sector. This legislation will create a more open and competitive power industry in Mexico, giving the private sector unprecedented opportunities to (i) generate power in Mexico for sale in a competitive wholesale electricity market, (ii) offer electricity service to large-scale consumers in Mexico, and (iii) enter into joint ventures, public-private partnerships and service contracts with the state or the state-owned utility for the financing, construction and operation of infrastructure needed for the transmission, distribution and generation of electrical power.

If you have any questions about the content of this blog, please contact the Pillsbury attorney with whom you regularly work or Eric Save, Michael Hindus or John McNeece, the authors of this blog.

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In a decision released on June 25, 2014, the US Court of Appeals for the Second Circuit held that ASARCO LLC could not maintain CERCLA cost recovery actions against the trustees of residuary trusts created by the will of John D. Rockefeller, Sr. ASARCO, as part of its emergence from Chapter 11 bankruptcy, paid the US, the State of Washington, and the Port of Everett, Washington $50.2 million to settle pending CERCLA claims at two Superfund sites in Washington State. ASARCO then filed its contribution action against the trustees in federal court on the theory that the remediation costs were “fairly attributable” to the actions of its predecessors at these sites, corporations controlled by Rockefeller that were engaged in mining and smeltering operations nearly 100 years ago. The Second Circuit, affirming the lower court, rejected ASARCO’s claims on the basis that they were barred by the relevant CERCLA statute of limitations, and that ASARCO was not a subrogee entitled to take advantage of another, more generous CERCLA statute of limitation. The case is ASARCO LLC v. Goodwin, et. al.

This ruling follows by only a few days a similar decision by the Tenth Circuit in the case of ASARCO LLC v. Union Pacific Railroad Company, et. al. ASARCO argued that these defendants (the Union Pacific Railroad, the Union Pacific Corporation, Pepsi-Cola, and a bottling company) were also potentially responsible parties at the Vasquez site in Denver, Colorado. ASARCO paid over $1.5 million to settle these claims. The court of appeals held that ASARCO’s post-bankruptcy claims were barred by the relevant CERCLA statute of limitation, and again, that ASARCO could not be considered a subrogee entitled to the CERCLA statute of limitations applicable to subrogees.

If you have any questions about the content of this blog, please contact the Pillsbury attorney with whom you regularly work or Anthony Cavender, the author of this blog.

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As discussed more fully in my advisory titled EPA Proposes to Eliminate Dual Standard for “All Appropriate Inquires” under CERCLA, on December 30, 2013, EPA published a final rule authorizing use of ASTM E1527-13 to comply with the Appropriate Inquiries (“AAI”) requirements for the innocent landowner, bona fide prospective purchaser, and continuous property owner defenses to CERCLA liability. 78 Fed. Reg. 79319. This final rule did not remove reference to the 2005 standard. Thus, although EPA made clear that reliance on the updated ASTM Phase I standard would satisfy a purchaser’s AAI obligations under CERCLA, EPA left significant uncertainty as to whether a Phase I without agency file review was sufficient to meet AAI requirements because EPA did not remove the reference to the 2005 Phase I standard. On June 17, 2014, EPA proposed to amend the AAI Rule in 40 CFR 312 to remove the reference to ASTM E 1527-05. According to EPA’s proposal, the “proposed action removes the reference to a standard that ASTM International no longer recognizes as current and that it no longer represents as reflecting its current consensus-based standard.” 79 Fed. Reg. 34480.

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Today, Pillsbury attorneys Matthew Burke and Craig Becker published their advisory titled Ocean Avenue LLC v. County of Los Angeles Affirmed; AB 2372 Passes Assembly. The Advisory discusses the California Court of Appeal for the Second Appellate District’s June 3, 2014 order affirming the Superior Court ruling in Ocean Avenue LLC v. County of Los Angeles, holding that even though 100 percent of an entity was sold, a reassessable change in ownership of the entity’s real property did not occur because no one person obtained more than 50 percent of the entity. It further discusses how Assembly Bill 2372 would change that result by requiring reassessment of an entity’s realty if 90 percent or more of its ownership interests were sold within a three year period, even if no one owner acquired more than 50 percent.

If you have any questions about the content of this blog, please contact the Pillsbury attorney with whom you regularly work or Matthew Burke or Craig Becker, the authors of this blog.

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For most industries, attracting both male and female consumers is a must, but successfully engaging both genders is not always easy. It is becoming more difficult given that both genders’ roles continue to change and their views on gender roles are ever evolving. In Monster Myth: Marketing To Women Alienates Men, Forbes contributor Ayesha Mathews-Wadhwa contends that the “monster myth: marketing to women will alienate men” is a “misconception [] entrenched in the modern marketing world but is especially strong in ads for liquor and cars. Slick, dark shots open on a woman gazing seductively at the camera while Jason Bourne-esque music swells.” She, however, cautions that a “‘shrink-it-and-pink-it’ approach” to marketing to women hasn’t work and that “tone-deaf brands equal a tuned out audience.” She further cautions that it may be even more difficult with the new millennial generation, citing to the New York Times bestseller, The Athena Doctrine, which reportedly confirms that “millennials have a fundamentally stronger view of femininity and the role of women in society.”

Ayesha Mathews-Wadhwa encourages marketers identify who is the “true chief decision maker” buying your products or controlling the purchasing decisions. Successfully marketing to these individuals likely will be critical to your company’s successful marketing program. If the true chief decision makers are woman, Ayesha Mathews-Wadhwa suggests five ways to reach your female audience:

  1. Enchant — “… How does your brand make your customer feel… detailed attention and care is what customers remember, and what elevates something that is okay into something worth talking about…”
  2. Help her do less — “…It’s the brands that provide customers with a serene moment, or an ‘it’s-so-easy-it’s-magic’ experience that get a hooked, loyal audience…”
  3. Give her more — “…With both genders under a time crunch, it’s important to make sure “more” is tempered with value and–for women especially–aesthetic and function…”
  4. Assume nothing — “… brands that go beyond these stereotypes to change [] tired approaches can have a powerful impact…”
  5. Cultivate conversation — “It’s a simple fact: if a woman likes your product, everyone will hear about it. So give her multiple ways to talk to you–and about you–within her circle of influence….”

Although not all of these approaches resonate with me, several do. How are you marketing to these “high-touch communicators”?

Additional Source: Forbes, The World’s 100 Most Powerful Women

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In an Federal Communications Commission (CMC) matter, Sorenson Communications, Inc. v. FCC, the DC Circuit vacated an interim rule promulgated by the FCC without going through notice and comment. The agency argued that it had “good cause” to dispense with the Administrative Procedure Act (APA) in this instance. The court disagreed, and articulated the court’s standard of review in assessing such claims. The inquiry is to be “meticulous and demanding”, and the exception in the APA is to be “narrowly construed”. The court’s review of the claimed exception is de novo, and here the agency’s argument that it was reacting to a fiscal emergency was spurious, especially as there was no support in the record to countenance such a departure from the normal APA procedures. The court recognized that it had allowed a few exceptions, but only where a real emergency involving a threat to life or property demanded quick action.

If you have any questions about the content of this blog, please contact the Pillsbury attorney with whom you regularly work or Anthony Cavender, the author of this blog.

Additional Source: Important APA Issue Awaits Supreme Court’s Review